Application of data mining techniques
Handbook of Statistical Analysis and Data Mining Applications
- Continental airlines found that, if the customers were sent apology letters after an unpleasant experience, it can improve customer satisfaction and can lead to increased revenue.
- UPS uses algorithms to control customer churn,
- Harrahs has determined ‘pain point’ for its frequent customers. Pain point is the loss limit a customer may endure before he/she will start to withdraw. Once they sense that a customer his pain-point, a staff may approach the customer and suggest that he take a discount coupon for dinner.
- Farecast has more than 5 TB of data to determine likely movements in air fares.
- Capital One has set up systems for automatic customer service. They have also run more than 28,000 expereiments. They have been at it since 1995.
- In South Africa, Credit Indemnity has been conducting may experiments in lending.
- Offermatica’s system serves one of many designed web page to customer and tracks customer preference. It then uses to customer behavior data to predict effectiveness of web pages.
- AdWords has a randomization feature that allows random use of adwords in campaign.
- Some charitable organizations find that if the letter for solicitation has information on availability of matching grants, it has better chance of getting a positive response.
- Experiment based government has been used in many countries (p66)
- Data driven policy making is also becoming popular in many nations (p75).
- Educating rural Indians has used data driven policies (p75).
- Progreso program in Mexico has helped reduce crime, and improved people’s lives in Mexico.
- Evidence based medicine initiatives has shown to save many lives (p86).
- Medical diagnosis software system Isabel is being used widely (p97).
- Medline website has compiled findings from various clinical experimental studies, and the results are available for physicianss to use (p108).
Data Analysis with Open Source Tools - Evidence based decision making is found effective in IT purchase management also (p110).
- Parole management has also benefited from using evidence based determination (p118).
- The relationship between circumcision and control of spread of AIDS has been establilshed through data based analysis.
- Neural networks has been used in predicting outcomes of dog-racing (p142).
- Epogogix has been shown to use text based data mining to predict success of movie scripts (p145).
- Further readings in Data crunching is on p 247.
Handbook of Statistical Analysis and Data Mining Applications
